Culture

Shanghai Building Materials Group Waterproof Materials Co., Ltd., has a long history. “Yuexing”, founded in 1947, is well-known at home and abroad. Our company boasts excellent corporate culture and profound deposits, carries forward the spirit of “waterproof”, and advances with the times.
We are required to take on a new responsibility in the new century. We have an innovative concept. The development and implementation of the “Five-year (2006-2010) Development Plan” marks the new historical height of construction of corporate culture with our own characteristics. The uniform cultural identity and value orientation features more cohesion, a stronger sense of the times, more support and penetration, i.e. people oriented, harmonious development; waterproof, create brand.
It summarizes the core value of the advanced corporate culture, and covers the humanistic philosophy, development concept, competition concept and management concept. It reflects the historical inheritance, keeps pace with the era development, is the “general character” of the cultural resource advantages of advanced state-owned enterprises, and integrates with the “individuality” of the mainstream “ideology”, thereby guaranteeing the consolidation and development of the reform achievement, promoting building and improvement of “Yuexing”, accelerating the building and promotion of enterprise image and enhancing the cultural competitiveness and core competitiveness.
Our leaders are the enthusiastic advocator and active practitioner during the construction of advanced corporate culture. The concept of “practice what one advocates, knowledge and action are one” runs through leadership behavior. “People Oriented, Harmonious Development”. Keep the talent by sincere emotion, move the talent by personality charm, cultivate the talent by the effective learning, motivate the talent by the reasonable system, and toughen the talent by hard work. Our company creates good atmosphere, and treats others with sincerity and mutual trust so as to give full scope to the talents, carry forward the team spirit and give play to the comprehensive advantage of the group. Moreover, our company strives to provide the best conditions and space for staff development, and inspires the maximum potential. Our company strengthens cohesion, cares about and helps people, and establishes a long-term mechanism. In the meantime, our company wins trust of customers and a high reputation by virtue of sincere service and excellent waterproof products. Guided by the management concept of “Waterproof, Create Brand”, our company continuously enhances product structure adjustment, strengthens the construction of the sales team, increases investment in innovation, accelerates the optimization of management mechanism, establishes talent project, and develops the foreign and domestic market. Through unremitting efforts of all staff, our company basically finishes product structure adjustment. The new waterproof building materials account for more than 95% of products. The colored asphalt shingle production equipment and technology takes a leading position. The production and marketing scale of leading products increases steadily. “Yuexing” has become famous brand of new waterproof materials, and our products are sold at home and abroad. Moreover, our core competitiveness increases in the process of development.
As “Yuexing” logo symbolizes, it has new interpretation now. As brand symbol, the twinkling silver star is in the center. It is surrounded by moonlight as team spirit and the symbol of corporate culture. “People Oriented, Harmonious Development; Waterproof, Create Brand”. Through hard work of all staff and great support of all sectors of society, our company will return the country and society by virtue of more and better products and services, promote the sustainable development and add brilliance to “Yuexing” and culture of state-owned enterprises.